Travel: All set for Poldark country

Ross Poldark played by Aidan Turner
Ross Poldark played by Aidan Turner
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More than seven million people tuned into the first episode of Poldark when it aired a few weeks ago, and the 18th century drama appears to be growing in popularity.

More than seven million people tuned into the first episode of Poldark when it aired a few weeks ago, and the 18th century drama appears to be growing in popularity.

So much so, in fact, that many viewers have been inspired to book a break to Cornwall, where much of the show was shot.

In what has been dubbed as “the Poldark effect”, there’s been a surge in bookings for tour operators and holiday lettings agencies, demonstrating the increasing power TV shows have in influencing our choice of holiday.

Holiday Lettings has reported a 47% increase in Cornwall bookings compared to last year, while Airbnb says they have seen a staggering 292% year-on-year guest growth.

“Cornwall has experienced a dramatic rise in popularity in recent weeks, a trend we expect to continue,” says James McClure, general manager of Airbnb UK and Ireland.

“Holidaymakers seem drawn to the spectacular scenery of the Cornish coast that has been thrown into the spotlight by the series, and I for one can’t blame them - it is a beautiful part of the world.”

Proof that people are actually seeking out spots featured in the swashbuckling show, Holidaycottages.co.uk claims their dedicated blog about the Poldark filming locations had 447% more views than other blogs on their site.

So where should you go if you’re planning a Poldark-themed break?

One spot worth visiting is Charleston, where the scenic Grade II listed harbour replaces the city of Truro in the TV adaptation.

The late Georgian working port was constructed between 1791 and 1801 in response to a growing mining industry. Airbnb currently has an apartment overlooking the harbour from £150 per night (visit www.airbnb.co.uk/rooms/331439?s=nWrb).