Video: Hard-hitting farm safety television advert launched

A powerful new TV advert to promote safety around farm vehicle visibility was aired for the first time last night – and impressses on farmers the need to always stop and think before doing any work.

The advert focuses on the aftermath of the accidental death of a young boy on a farm, while reinforcing the message that such accidents can be avoided by putting in place simple safety measures.

Since the year 2000 there have been 98 farming deaths in Northern Ireland: 11 slurry related; 24 involving animals; 18 resulting from falls (from height); 38 related to equipment; and seven as a result of other circumstances.

The advert is produced by the Farm Safety Partnership as part of the ongoing Stop and Think SAFE campaign.

Stormont minister Arlene Foster said: “This is a powerful advertisement with a hard-hitting message that challenges us on an emotional level.”

UFU president Ian Marshall said: “Our biggest friend and our biggest enemy is time because we farm to a calendar, we farm against the clock.

“If we take some time we can make our businesses much safer, but if we try to cut time and corners we face a lot of dangers.”

Welcoming the launch of the new farm safety advert, which focuses on farm vehicle visibility, are Agriculture Minister Michelle O'Neill and Health and Safety Minister Arlene Foster, with HSENI Chief Executive Keith Morrison

Welcoming the launch of the new farm safety advert, which focuses on farm vehicle visibility, are Agriculture Minister Michelle O'Neill and Health and Safety Minister Arlene Foster, with HSENI Chief Executive Keith Morrison