A powerful new TV advert to promote safety around farm vehicle visibility was aired for the first time last night – and impressses on farmers the need to always stop and think before doing any work.
The advert focuses on the aftermath of the accidental death of a young boy on a farm, while reinforcing the message that such accidents can be avoided by putting in place simple safety measures.
Since the year 2000 there have been 98 farming deaths in Northern Ireland: 11 slurry related; 24 involving animals; 18 resulting from falls (from height); 38 related to equipment; and seven as a result of other circumstances.
The advert is produced by the Farm Safety Partnership as part of the ongoing Stop and Think SAFE campaign.
Stormont minister Arlene Foster said: “This is a powerful advertisement with a hard-hitting message that challenges us on an emotional level.”
UFU president Ian Marshall said: “Our biggest friend and our biggest enemy is time because we farm to a calendar, we farm against the clock.
“If we take some time we can make our businesses much safer, but if we try to cut time and corners we face a lot of dangers.”