It’s the biggest publicity stunt I’ve seen since that incident between Justin Timberlake and Janet Jackson at Superbowl XXXVIII.
On Tuesday at a press conference in Matchroom Sport’s headquarters, Eddie Hearn and Scott Quigg made me a very public offer to fight Quigg on Sky PPV, on July 18 in Manchester.
They even produced a cheque with my name on it to the tune of £1.5 million. (I’m surprised it wasn’t one of those giant novelty cheques...)
£1.5 million is undoubtedly a lot of money. But does that mean I should snap it up with both hands?
Absolutely not, and there are a number of reasons why.
It’s a flat rate offer, which means that no matter how well this fight does at the box office, this is the most I’ll receive.
This will not, however, be the same case for Scott Quigg and Matchroom Sport.
Many would agree this fight will do extremely well at the box office considering that in Eddie and Scott’s words, it’s one of two Super Fights in the UK.
If PPV targets are reached this fight can bring in £10 million and potentially as much as £12 million.
Once the broadcaster’s cut is deducted and other costs are dealt with, on the basis of this offer, the real winner of this fight in monetary terms will be Scott Quigg and Matchroom Sport.
Now, it doesn’t seem fair that the legitimate World Champion should travel to the challenger’s backyard, under his team’s terms and fight for considerably less money than him, does it?
It’s not rocket science and there’s more to this offer than meets the eye.
The bottom line is, without me Scott Quigg has very little options. Without Scott Quigg I have many.
I would be very happy to continue my career in front of millions on ITV, with big paydays and perhaps a debut in the USA.
However, I really would love to silence Quigg, his team and the hundreds of fans that follow him once and for all.
So please, the next time you make an offer, make it a realistic one.