Glenn Ferguson is under no illusions as Ballymena United go in search of their first Premiership points of the season on Friday night.
The Sky Blues remain rooted to the bottom of the table following four straight defeats.
The Braidmen have scored just one goal and conceded 15 to heap further pressure on frustrated manager Ferguson, who has come in for criticism from a section of the United support.
On Friday they entertain newly-promoted Carrick Rangers at the Showgrounds (7.45pm), a side that sits just two positions above them in the table – but with a four-point advantage.
“Fans pay their money to come and watch the team, so they deserve to have their say,” Ferguson said.
“I just have to concentrate on the football on the pitch, and try and turn our fortunes around.
“What I will do is give 120 per cent to this club and try and get us up the table.
“Friday night is a massive game for us – they all are. The Carrick fixture is a must-win game for us, we know that.
“We have to keep working hard and putting the effort in. If we put in the same commitment we did against Dungannon last week then I would be confident of getting a result.
“I still believe in this squad of players, but confidence has been dented in recent weeks and we need to turn that around.
“It is a confidence game, and one win could give us the lift we need.”