In partnership with the Irish FA, Irwin’s Bakery hosted a sportsman’s breakfast with Henderson Retail, Musgrave Retail Partners NI, Co-Operative Food, and Food Force Ireland to discuss the company’s support of the Irish FA and the development of grassroots sports in Northern Ireland.
The keynote speaker at the event was manager of the Northern Ireland football team, Michael O’Neill.
The group explored topics such as leadership within a team, the importance of grassroots programmes in fostering new talent and encouraging the adoption of fit and healthy lifestyles at a young age.
Colette Wilson, Marketing Manager, Irwin’s Bakery, said: “Irwin’s has a long history of supporting grassroots sports development in Northern Ireland and we are delighted to continue our partnership with Irish FA. This is the eighth year we have sponsored the Nutty Krust Soccer Holiday Camps and the partnership has been a brilliant way for us to engage with the local community – as well as encouraging kids to get active.”