Former Open champion Paul Lawrie has engaged KAI Agency to work on sales, marketing and public relations projects surrounding his successful Paul Lawrie Golf Centre brand.
The Aberdeen golfer, who won the Open Championship in 1999, has recently added to the Paul Lawrie Golf Centre portfolio by acquiring the Inchmarlo Golf Centre, on the outskirts of Banchory in Aberdeenshire.
The Paul Lawrie Golf Centre Inchmarlo will include a recently reconstructed and remodelled nine hole Queen’s Golf Course and 20 bay driving range, as well as a revamped shop.
Lawrie said: “I’m looking forward to working with Kirsty and Christopher from KAI Agency on our Golf Centre projects. I’m impressed by their energy, skills and experience in the trade which will lead to some exciting things over the coming months.”
KAI Agency will initially be focused on ensuring that the Paul Lawrie Golf Centre brand and facilities meet the expectations of the customers along with being innovative in packages, offers and simple communication methods.
Christopher Campbell, Managing Director KAI Agency added: “We are very excited to be working with Paul Lawrie and his team on the Golf Centre projects.
“I frequently use the modern facilities at the well established Centre in Aberdeen and have to say they are second to none. Even better, when I have finished practising I can nip up to Clarets for a sneaky coffee and cake. What more can you ask for?
“The addition of the Inchmarlo site allows the Paul Lawrie Golf Centre experience to be enjoyed in a new location by current and new customers and we look forward to working with the team.”