Domestic rugby in Ulster has received a huge boost following confirmation that the Ulster Senior League has a new sponsor.
SONI (System Operator for Northern Ireland) which operates the electricity grid, bringing power to every part of Northern Ireland has agreed a two-year deal to sponsor the competition.
The league’s new identity, which will now be known as The SONI Ulster Senior League, was unveiled on Monday at the official launch at Kingspan Stadium along with the representatives of the 10 senior league clubs.
Robin McCormick, Managing Director of SONI commented: “Grassroots rugby is at the heart of so many communities across Ulster, as is SONI, because we are responsible for keeping the lights on in these communities through the safe and secure delivery of electricity across Northern Ireland.
“The partnership between SONI and Ulster Rugby is a perfect fit, benefiting and having a positive impact on the community lies at the heart of everything we both do. Our involvement will go far beyond monetary investment and we will be demonstrating that commitment very soon.”
Chris Webster, Domestic Rugby Manager at Ulster Rugby said: “We are delighted to welcome SONI on board in a brand new association with the Ulster Senior League.
“SONI is a company whose values are very much aligned with our own. In particular, both organisations have a shared passion for responsibly delivering a positive impact on communities across the Province. It’s great to have them as a partner and I’m looking forward to seeing their sponsorship come to life very soon.”
SONI operates the high voltage electricity grid, ensuring that homes and businesses across Northern Ireland have a safe, secure, economic and reliable supply of electricity.
Part of SONI’s work is planning ahead for Northern Ireland’s future growth and developing the electricity grid to meet future demand, projects like the proposed North-South Interconnector are the key to ensuring Northern Ireland has the electricity it needs for economic expansion.
The interconnector would also mean savings to customers of around £14m per year, by 2020, increasing to an estimated £45m per year by 2030.
For more information visit www.soni.ltd.uk and www.ulsterrugby.com or connect with SONI on twitter @soni_ltd using #KeepingTheLightsOn.
Full review of the SONI Ulster Senior League weekend results plus up to date tables and all the other domestic rugby news in News Letter’s TOTAL RUGBY pullout on Tuesday.