Belfast agency expands employer marketing division with significant investment and job creation
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A Northern Ireland communications agency has announced expansion plans across the UK and the Republic of Ireland for its employer marketing division with the launch of The Formula.
This expansion comes as a result of a significant investment by ASG & Partners and will lead to the creation of five new job roles within the employer marketing division.
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Hide AdEmployer marketing has been a specialist division of ASG & Partners for over 30 years, evolving from the traditional design and placement of recruitment advertisements to currently offering a service that encompasses employer branding, research, diversity and inclusion strategies, internal communications and specialist media consultancy.
The Formula was created in response to the current challenges faced by all sectors in both the recruitment and retention of staff.
Managing director Emma Murray explained: "We are thrilled to announce a significant investment in our employer marketing division, which will not only create five new job opportunities, but also empower employers across the UK and the Republic of Ireland with the tools for success in today's competitive recruitment landscape.
“The launch of The Formula is not only a testament to our unrivalled experience in employer marketing, but also signifies our commitment to driving employer success in the face of challenging recruitment landscapes.
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Hide Ad“There are a number of compounding factors – the impact of Covid, Brexit, a fractured economy to name just a few – that have resulted in this challenging time for employers with regard to both attracting and retaining their staff.
“Based on the latest figures derived from the Quarterly Employment Survey, Northern Ireland is experiencing its eighth consecutive quarterly increase in employee jobs. The market is undoubtedly buoyant and, as a result, attracting and holding on to staff can become much more challenging and competitive.
“A lot of employers simply don’t have the time needed for effective recruitment which regularly results in poor messaging and, unfortunately, unsuccessful campaigns.”
The Formula aims to revolutionise employers' approach to recruitment with a focus on reducing staff turnover, lowering the cost per hire, and optimising every stage of an organisation’s recruitment lifecycle.