Digital Programme gets ready to support local businesses

The newly launched project will provide digital assistance and mentoring to businesses throughout 2022. With tailor-made support, the programme will equip businesses with the digital skills required to help them operate online effectively and adapt to the changing consumer demands which have occurred as a result of Covid-19.

Lord Mayor of Armagh City, Banbridge and Craigavon Borough, Alderman Glenn Barr, said; “The digital economy is one of the most important drivers of innovation, competitiveness and growth for our economy. We are an ambitious and forward-thinking local authority, keen to stay ahead of the continually innovating and ever adapting digital wave. With huge economic and social benefits on offer for the region, we understand that to reap those benefits we need to equip our business leaders and young people with the right skills and knowledge.

“Developed in partnership with specialists, the Digital Support Programme will provide the perfect platform for businesses to share knowledge, develop new skills and establish new connections in order to help them take advantage of opportunities that lie within the digital economy.”

Commencing in January 2022, the programme will be delivered by specialists from Digital Performance Lab. Each participating business will receive up to 15 hours of tailored digital support, supported by 8 digital introductory workshops. Support areas can include social media, social advertising, search engine optimisation (SEO), email marketing, pay-per-click (PPC) advertising, content marketing and more.

Delivery partner, Caeris Armour from Digital Performance Lab, explained: “We are delighted to be working in partnership with Armagh City, Banbridge and Craigavon Borough Council to deliver the Digital Support Programme. With an experienced team of digital experts, participating businesses will benefit from interventions, mentoring and workshops, all designed to support council’s aim to help businesses to grow and ultimately strengthen its digital economy.”

To be eligible to apply, your business must be located in Armagh City, Banbridge and Craigavon Borough; employ fewer than 50 employees and be actively trading for at least 3 months.

With high demand expected and a competitive application process, eligible businesses who are interested in the programme should visit www.digitalsupportprogramme.co.uk to learn more about the application process.

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