Aerospace component firms collaborate to build market

Leading design company tangerine has joined forces with industry leaders; seat cover manufacturers, Bradfor Ltd, plastic injection moulding company, IPC Mouldings and the foremost magnesium manufacturer, Magnesium Elektron.

In eight weeks the four companies worked in partnership to deliver a concept seat named POISE. The concept will demonstrate the value add of a ready made supply chain to their core customers, seat manufacturers.

“With POISE, we wanted to reflect not just the capabilities of each business, but we wanted to show that through collaboration and co-creation that there can be true innovation,” said IPC Mouldings MD Joanne Liddle.

“Each partner has brought their own exceptional capability to this concept seat.

“We are able to illustrate what is possible, in a seemingly impossible time frame, when we work together and the value add it can bring to our customers.

“We have used our industry knowledge and technical expertise in the engineering of this seat to make the POISE concept a reality.”

Bradfor MD Patricia Clements said: “We are delighted to have worked on the seat cover manufacture for the POISE concept project along with some of the aerospace industry leading businesses in the UK.

“It represents not only a fantastic collaborative project, but the capabilities of some of the best aircraft interior talent there is and what can be achieved when we work together in eight short weeks from original concept to completion.”

Dan Flashman of tangerine, said: “POISE rethinks the structure of the economy class seat to enhance the passenger experience, creating extra legroom for every person, irrespective of where their seat is positioned relative to the seat track. Creating the seat design around delivering this small innovation will have a significant impact on the level of comfort enjoyed by the passenger.”

Sarka Jeremic, product manager, Magnesium Elektron said: “We were pleased to be a part of this project. Magnesium is the lightest structural material.

“This is what the industry was waiting for as it enables the benefits of lighter materials with no detrimental impact on performance or safety and without the need for new production techniques.”

The POISE concept seat will be displayed on the Northern Ireland Stand, organised by Invest Northern Ireland.

“The Aircraft Interiors Expo offers a valuable platform to showcase Northern Ireland’s expertise as the world’s leading region in aircraft seating,” said Invest’s Bill Montgomery.

“This is an exciting collaboration for Bradfor Ltd and IPC Mouldings which has the potential to help leverage new international business.”