'An effortless shopping experience': Primark’s first mobile app launches in Northern Ireland

Primark has launched its first ever mobile customer app in Northern Ireland, bringing the Primark experience directly into the hands of shoppers for the very first time.

Shoppers in Northern Ireland and Great Britain will today (Thursday) join those who have enjoyed browsing their much-loved items via the Primark app since last year, after the retailer launched in the Republic of Ireland and Italy last summer.

Available to download now from Apple Store and Google Play Store, the new app brings the full Primark experience into the palm of your hand, letting users enjoy the ease of digital browsing while still capturing the excitement of in-store discovery.

A built-in store locator provides quick access to opening hours and directions, while the Favourites feature allows users to save top picks for their next visit. Shoppers can access personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates. All of this is delivered through an intuitive, user-friendly app design that ensures effortless navigation.  

Fintan Costello, head of Primark Ireland and Northern Ireland, said: “We know our customers expect great value and an effortless shopping experience, wherever they are.

"Our new app puts exactly that in the palm of their hand, from personalised updates on the latest trends to faster, more convenient ways to browse. This is just the next step in bringing everyday value to our shoppers in Northern Ireland in a way that’s simple, seamless and built around their needs.”

Matt Houston, chief customer & digital officer at Primark, added: “Following the successful launch of our app in ROI and Italy, we’re excited to bring an even smarter, more connected shopping experience to the UK. Customers are increasingly turning to digital tools that make shopping easier and more rewarding, and we’re confident that our app will deliver an intuitive, personalised experience that’s been carefully designed to help them get the most out of every Primark visit.”

The retailer has been steadily investing in digital, building on the success of its social media platforms – over 25 million followers globally, consistent website growth with 25% of people who visit the Primark website using the stock check feature.

The launch of the app in Northern Ireland reflects a growing demand from customers who want digital tools that complement their in-store experience. 

Download the app now by visiting the Apple Store or Google Play Store and searching Primark.