'An exciting step for the company': Fast-growing Irish adtech firm opens Belfast office in £1.5m expansion

Irish advertising technology innovator Buymedia has opened a new office in Belfast.

Stakeholders, innovators and business leaders from across the region gathered to celebrate the launch announced at a breakfast briefing held on Tuesday at Ormeau Labs, an entrepreneurial hub for investors and founders. The Belfast office will further support Buymedia’s plans to invest £1.5 million and create 30 jobs over the next three years between the UK and Ireland. Founded in Galway, and with offices in Dublin, Manchester and now Belfast, Buymedia is one of Europe’s fastest-growing tech companies, boasting an impressive 2,208% revenue growth and ranking 73rd in the Deloitte EMEA Technology Fast 500. It joins an elite group of just four Irish companies to make the Top 100.

Buymedia’s AI-powered platform simplifies the way businesses and agencies plan, manage, purchase and measure advertising across multiple channels. Its client portfolio spans sectors including FMCG, hospitality, retail, telecoms, healthcare, education, and non-profits with notable brands such as E45, Bio Oil, eir, JYSK, and Bluebird Care. The Belfast launch is supported by InterTradeIreland, Enterprise Ireland, Belfast City Council, Belfast Chamber of Commerce and Ormeau Labs. Welcoming the investment, First Minister Michelle O’Neill , said: “Buymedia’s decision to expand into the north is a real vote of confidence in what we’ve built here, in our world-renowned tech sector, our exceptional talent and the ambition of our people. “This investment will create new jobs, support skills development and strengthen our economy and it shows that the North is a place where businesses want to be and that’s something we should all be proud of.” Deputy First Minister Emma Little-Pengelly explained: “Buymedia’s arrival in Belfast is an exciting addition to our fast-growing tech and innovation sector. “This £1.5 million investment and the creation of new jobs demonstrate the strength of Northern Ireland as a destination for ambitious, high-growth companies. It further cements our reputation as a growing centre for innovation and digital enterprise as we continue to play our part on the world stage in this exciting sector.” Buymedia CEO and founder, Fergal O’ Connor, added: “Buymedia’s expansion into Belfast is an exciting step for the company and also for our clients, so we can help them plan and purchase media better, using data driven AI to understand what really works, where to best spend their advertising budget and gain the best efficiencies and effectiveness for a better overall return on their investment. “Our mission is simple. It’s about democratising advertising, giving every business, regardless of its size, the tools to compete on strategy and performance, not just budget.”