Aqualla announces acquisition of Adamsez

One of the industry’s newest brands, Aqualla, has confirmed that it has acquired one of the oldest brands in the bathroom sector, Adamsez.
By Claire Cartmill
Published 3rd Jul 2020, 13:00 BST
Steven Allaway, Aqualla MD, with Noel Daly, Aqualla Sales Director pictured with Adamsez stone bath and washbasinSteven Allaway, Aqualla MD, with Noel Daly, Aqualla Sales Director pictured with Adamsez stone bath and washbasin
Steven Allaway, Aqualla MD, with Noel Daly, Aqualla Sales Director pictured with Adamsez stone bath and washbasin

Aqualla has revealed its excitement at being able to take one of the oldest brands in the bathroom market, to the next level, by investing close to £1,000,000 in the development of the historic brand over the next 12 months.

The acquisition strengthens Aqualla’s strategic growth plan aimed at meeting the evolving needs and expectations of its customers in the North and South of Ireland and GB.

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This move follows significant investment in capital and resources during the past 18 months, including the creation of dedicated Research and Development, Marketing, and Technical Support departments.

Steven Allaway (MD) commented: “Aqualla’s success can be attributed to the continual endeavour to provide first-class service and quality products to meet the needs of our customers. We are confident that the Adamsez brand, will experience the same benefits from this strategy. This combination of old and new brands coming together has great potential that will improve our offering and service to the bathroom industry.

“We are extremely proud to be able to preserve this historic brand and plan significant investment to develop its quality range, working with its established team to introduce new, innovative products to the market.”

Noel Daly, Sales Director, added: “Adamsez has a great history with a skilled and knowledgeable team. We aim to breathe new life into this historic brand by investing in its products and service in the immediate term while working toward a brand relaunch at the end of the year. It is an exciting and positive time against this post-pandemic backdrop within the industry. Adamsez brings a fantastic complementary product offering to the existing Aqualla portfolio, allowing us to expand on current partnerships and welcome new ones - the future is bright.”

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The acquisition is a combination of one of the newest and one of the oldest brands in the bathroom market, adding luxury baths to Aqualla’s brassware, mirror, and radiator product offering.

Both businesses are based in Newtownards.

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Related topics:Ireland