Bazaarvoice on track for further growth

Bazaarvoice software powers the ratings and reviews used on the websites of some of the world’s leading retail brands, providing shoppers with guidance for their online purchases and crucial information to brands about what their customers like and dislike.

The Texas headquartered company has been in Belfast since 2017 and has its Belfast office on Castle Street in the city centre.

Despite widespread economic uncertainty due to the Covid-19 pandemic, Bazaarvoice has continued to grow, appointing new team members for roles in software engineering, R&D, design, user experience and business development.

The new hires also include several senior people from established technology brands in NI to lead forward the company’s growth, demonstrating the attractiveness of Bazaarvoice as a challenging and exciting place to work following its decision to make Belfast one of its global innovation hubs for R&D, design and product engineering.

In February, the firm announced plans to hire at least 50 more people at the Belfast office before the end of this year. Today, the firm has 70 staff members and its ongoing recruitment drive puts the company on track to hit its target with the intention of hiring 25 more people between now and the end of 2020.

The local growth plans have been supported by a wider expansion of the company as Bazaarvoice acquired social media commerce platform Curalate last month. Curalate’s technologies turn images into digital storefronts that give consumers compelling shopping experiences online. The integration will offer brands the ability to leverage inspirational social content to drive sales on social channels, on websites, and throughout the Bazaarvoice network.

Seamus Cushley, site lead and VP of research & development at Bazaarvoice said: “This year hasn’t unfolded as anyone planned, however we’re continuing to work hard to ensure we navigate through this period as a team. Growing our team during this time doesn’t come without its challenges but the fact that we have been able to make some significant senior hires through the lockdown shows the industry is excited by our plans for the future.

“The acquisition of Curalate will further strengthen the offer that Bazaarvoice provides to our customers as we continue to grow globally as well as on the ground locally.”

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