Boost enjoys record year in Northern Ireland

Drinks company Boost has announced details of a record year in Northern Ireland with unit sales of a staggering 32.9 million during 2018, an increase of almost two million units year on year.
By The Newsroom
Published 17th Jan 2019, 17:40 BST
Updated 7th Feb 2019, 17:42 BST
Boost MD Simon Gray, left, celebrates a record year with Gareth Hardy, MD of distributors Hardy Sales and Marketing Ltd (HSMNI)Boost MD Simon Gray, left, celebrates a record year with Gareth Hardy, MD of distributors Hardy Sales and Marketing Ltd (HSMNI)
Boost MD Simon Gray, left, celebrates a record year with Gareth Hardy, MD of distributors Hardy Sales and Marketing Ltd (HSMNI)

Boost is the best-selling soft drink in Northern Ireland’s convenience sector, occupying the top three positions in the independent soft drink sales charts, with both volumes and revenue increasing by more than 6% across all its variations.

Driving the company’s best ever year has been the growth of its Red Berry, a flavour which at present is exclusively available in Northern Ireland and which grew by 57% last year to become the company’s second best-seller .

Hide Ad
Hide Ad

The sugar free variety also enjoyed significant growth with sales rising by 9% over 2017.

“Last year we celebrated our 15th birthday in the Northern Ireland market in fine style with lots of activity through the year so it’s only fitting that 2018 should also turn out to be our best ever year here,” said founder and managing director Simon Gray.

“I must say I’m running out of words to describe the amazing success we’ve enjoyed here since we first launched in 2003 but we are thrilled at how the people of Northern Ireland, and the independent retail trade, have taken Boost to their hearts,” he added.

“Northern Ireland is such an important market for us as we only sell to local independent retailers, not the big supermarket chains, and our ‘We Love Local’ ethos is all about supporting and championing these retailers who have helped make Boost the success it is today.”

Hide Ad
Hide Ad

Last year also saw the company signed an exclusive five year distribution deal with Co Antrim-based company Hardy Sales and Marketing Ltd (HSMNI) which provides warehousing, distribution, van sales and key account management across all the major symbol, cash & carry and delivered wholesalers within the NI convenience and food service sector.

“We’ve been working with Boost since day one,” said HSMNI MD Gareth Hardy, “so to see the brand grow every year and enjoy the success that it has is nothing short of phenomenal.

“It really is great news - not just for us but for wholesalers, retailers and consumers who all love the brand.”

Related topics:Northern Ireland