'Buying or selling a home is one of the biggest decisions people make': Industry expert launches bold new estate agency to disrupt Northern Ireland property market
Industry veteran James Gorman launches a digital-first agency in Londonderry, blending social media innovation with hands-on service to challenge traditional estate agents
A new independent estate agency has launched in Londonderry, aiming to shake up the Northern Ireland property market with a blend of digital innovation and personalised service.
Founded by local entrepreneur James Gorman, James Gorman Property brings a modern, digital-first approach to residential sales and lettings across the north west. Operating from the heart of the city, the agency combines social media-driven marketing strategies with a strong focus on client relationships.
With more than 20 years’ experience in the sector, James established himself as a trusted name in the property market before deciding to launch his own agency in 2024. The move reflects a desire to offer clients a more tailored and contemporary service.
The launch coincides with the unveiling of the firm’s updated website, which acts as a central hub for its services and showcases its emphasis on technology-led marketing while maintaining a personal touch.
“I’ve always believed in this city and its potential. Derry has so much to offer, and I wanted to create a modern estate agency that reflects that confidence and ambition,” said James.
“We’re not just selling houses – we’re helping people find their place in a city that I believe is going places in the next few years.”
The agency differentiates itself through its combination of digital tools and hands-on service, ensuring clients receive individual attention throughout the buying or selling process. Early feedback has been positive, with strong reviews highlighting professionalism, communication and attention to detail.
“At the end of the day, buying or selling a home is one of the biggest decisions people make,” he added. “You need someone who understands that – someone who’s going to be straight with you and work their hardest for you. That’s what we’re about – proper service, honest advice, and getting results.”
James Gorman Property currently manages residential sales, lettings and property management, including premium homes in sought-after developments such as Merchant's View, Victoria Gate and Coney Road. Listings are also featured on platforms including PropertyPal and HomesNI.
The business has also developed a growing investor network, enabling it to support both homebuyers and those seeking investment opportunities across Northern Ireland.
Looking ahead, the company has plans to expand further across the north west, building on its early success in Londonderry. The launch reflects a wider trend of local entrepreneurs investing in their communities and contributing to regional economic growth.
For James, the venture is about more than property: “This is about backing the city and showing that local knowledge, combined with modern thinking, can compete with anyone.”