BPerfect opens new mega store with bumper sales

The 2,200 square foot store in Foyleside Shopping Centre opened on Saturday creating eight new jobs.

The opening follows the launch of the BPerfect flagship mega store in Belfast in October 2021 which has been a complete ‘game-changer’ in the UK and Irish beauty retail sector and exceeded all targets, despite being closed since December 24.

Brendan McDowell, founder and CEO of BPerfect Cosmetics said: “We are absolutely buzzing to open our second store in Londonderry – sales were exceptional and the welcome we received was second-to-none. The North West has always been huge supporters of our brand and the people have always been so welcoming and I am personally so excited that we are here to stay.

“Every effort has been made to make sure the store is ‘fully inclusive’ with colourful, glitzy, amazing interior décor which ‘pushes every boundary’ housing a range of ten top beauty brands from top make-up artists and cosmetics retailers.

“We have also just launched a new product this week - our “Perfect Storm” palette – which has already gained huge online interest. We have mirrored what we did in Belfast and want to start to work with local charities who need our support, plans are already afoot, and we look forward to making a difference where we can.

“The past 12 months have been both a challenge and also a very real opportunity for us to grow our online brand.

“However, nothing beats being present on the High Streets of our two leading cities in Northern Ireland.”

Brendan concluded: “I am grateful to both our amazing team and loyal customers who supported us so much over the past 12 months and have allowed us to get to this point. We look forward to the next chapter in the BPerfect story.”

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