Businessman writes book to honour father

What’s more, the 40,000 word, 200-page, book was written and published in record time, just five weeks!

‘The Book Dad Told Me Not To Write’ contains what the author describes as “nuggets of business wisdom.” It is inspired by his late father’s ability to condense business wisdom into a single line. The author said his father dedicated much of his life to helping those running small businesses. He hopes the book can help many others build successful businesses.

Russ explained: “Sometime during 2019, I called Dad and suggested we should write a book to help all those running a business, based on all the wisdom he’d imparted to me over the years. I own two successful businesses – a blog I began in 2008 that today has millions of readers and a specialist marketing agency that works with some of the best brands in the music and audio technology industry. I know that neither would be as successful as it is now, without the wisdom Dad passed on to me over the years.

“The response he gave is the exact reason why I wanted to write this book. It was a moment of wisdom. Not one wrapped up in lengthy dialogue that would instantly be forgotten, but a pithy one-liner, like the hook of a great song or the punchline of a joke. The world doesn’t need another self-help book, and if people took notice of simple wisdom, we’d need a lot less of them. Plenty of people quote those books, but they don’t actually apply the principles to their lives. However, I believe we do need this book.

“So here it is, the book I was told not to write, filled with one-liners of wisdom. Will you prove Dad wrong?”

The book is available in print and as a Kindle version and is available to buy worldwide from Amazon.

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you