ASDA launches new half price café meals for adults and extends kids eat for £1 offer during cost-of-living crisis

From June 30 all adult main meals will be half price – starting from £3.12 from 3pm onwards.

That means a family of four can eat in Asda cafés from as little as £8.50.

Asda recently refreshed its Kids for £1 menu adding a more nutritionally balanced offer, including new vegan and healthy meal options.

The extension will come as a welcomed boost to the many cash strapped families as the long summer school holidays approach. Last summer, over 80,000 meals a week were served across the summer holidays – peaking to over three times the normal levels on an average week.

Asda’s latest Income Tracker shows that decrease in disposable income has been particularly stark for low-earning families, with 40% of UK households falling into negative income territory in May – meaning their take home pay does not cover spending on bills and essentials.

The average shortfall for these households was £42.50 per week in May.

The supermarket also launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafés in June 2022 and has now served a staggering 1,700,000 million meals to kids from its cafés nationwide.

As an alternative to a hot meal, Asda cafés also offer a £1 kids cold pick and mix selection that includes a sandwich, drink and piece of fruit. The refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.

Kris Comerford, Asda’s Chief Commercial Officer said; “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets.

"Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,700,000 million meals since launch.

"Now with the introduction of half price adult main mains in cafés from 3pm onwards, it means we can extend our support to the whole family in the coming weeks and across the summer holidays.”

During the summer holidays Asda will be working with leading and trusted educational resource experts Twinkl, to provide café activity packs that are jam packed with holiday fun, educational resources to help you keep children entertained over the summer break.

These resources will be available in all Asda Cafés or from the stores Community Champion from the 26th June (whilst stocks last).