Dale Farm has a fresh new image after over 50 years
Shoppers can be prepared to do a double take at the dairy and ice cream aisles from this week onwards, as iconic Northern Ireland brand Dale Farm has unveiled a modern new look.
For over 50 years, Dale Farm has been sharing the goodness of dairy and ice lollies within communities, and today it has revealed a new logo and complete packaging makeover telling the story of daily life on the farm and the farmers who not only milk the cows but also own the company.
Aisling Bremner, Dale Farm, said: “Consumer research revealed that a lot of people were unaware Dale Farm is farmer owned, which is something we are really proud of. We acted on that and put the ‘Farm’ front and centre of our packaging and products.
“Using heart-warming illustrations, which invite consumers into the world of Dale Farm, we’ve introduced a modern twist to our historic identity representing our farmer owners as characters on our packs. We want our consumers to know that every time they buy the Dale Farm brand, they are supporting local farmers and we want to thank for them for that.”
The rebrand also focuses on Dale Farm’s brand mission ‘sharing goodness everyday’ highlighting how sharing and goodness are at the core of this farmer owned business.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.
Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.
With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.
You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk
With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.