Dale Farm has a fresh new image after over 50 years

Shoppers can be prepared to do a double take at the dairy and ice cream aisles from this week onwards, as iconic Northern Ireland brand Dale Farm has unveiled a modern new look.
By Claire Cartmill
Published 25th Mar 2021, 13:00 BST
Big smiles from Dexter (age 8) and Cooper Stitt (age 5) from Holywood, Co DownBig smiles from Dexter (age 8) and Cooper Stitt (age 5) from Holywood, Co Down
Big smiles from Dexter (age 8) and Cooper Stitt (age 5) from Holywood, Co Down

For over 50 years, Dale Farm has been sharing the goodness of dairy and ice lollies within communities, and today it has revealed a new logo and complete packaging makeover telling the story of daily life on the farm and the farmers who not only milk the cows but also own the company.

Aisling Bremner, Dale Farm, said: “Consumer research revealed that a lot of people were unaware Dale Farm is farmer owned, which is something we are really proud of. We acted on that and put the ‘Farm’ front and centre of our packaging and products.

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“Using heart-warming illustrations, which invite consumers into the world of Dale Farm, we’ve introduced a modern twist to our historic identity representing our farmer owners as characters on our packs. We want our consumers to know that every time they buy the Dale Farm brand, they are supporting local farmers and we want to thank for them for that.”

The rebrand also focuses on Dale Farm’s brand mission ‘sharing goodness everyday’ highlighting how sharing and goodness are at the core of this farmer owned business.

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Related topics:Dale FarmNorthern Ireland