Deli Lites to accelerate international growth with £4m investment and 45 new jobs
and live on Freeview channel 276
Established in 1998 by co-founders Jackie and Brian Reid, Deli Lites supplies a range of hand-crafted food-to-go products to a host of major retailers across Ireland, the UK, Europe, and the rest of the world. It produces over 40million products annually and employs more than 200 people.
Brian Reid, CEO of Deli Lites, said: “Over the last five years, we have experienced exponential growth, securing new contracts with major multiples, cafe chains and blue chip customers worldwide. With chef-led innovation, our products are healthy, tasty and convenient and therefore appeal to a wide-ranging consumer base.
“We’ve been working in partnership with Invest NI since 2007. Over the years the agency has supported us to upskill and grow our team and purchase new equipment which has enabled us to extend our product range and introduce Industry 4.0 technologies. Almost 70% of our business is now export-led which has been strengthened by introducing new innovative award winning ranges which are disrupting the ‘food to go’ industry, whilst delivering on the changing consumer demands and proving very popular in the Baltics and Scandinavia. The 45 new staff will help us to fulfil growing demand for our product ranges, expand our export reach in Europe, the UAE and the US.”
Invest NI has offered Deli Lites £499,800 of support towards the 45 new roles and marketing development activities.
George McKinney, director of technology, services and scaling at Invest NI said: “Deli Lites is a company we identified very early on as having the potential to scale at pace and we weren’t wrong. Over the years, we’ve offered multiple supports to expedite its growth and the company is now experiencing strong export sales on the back of a commitment to innovation and service excellence.
“The Department for the Economy’s 10X economic vision recognises the need to ensure Northern Ireland becomes a more innovative region that supports new business development. Our support to help Deli Lites create 45 jobs in Warrenpoint is helping to deliver this vision. Once in place, the new jobs will generate over £1.3 million of additional annual salaries for the Northern Ireland economy; a welcome boost for the Newry, Mourne & Down District Council area.”
In recognition of Deli Lites’ commitment to innovation, it has been awarded a Silver Level Innovator Certificate from Innovate NI.
Invest NI is committed to driving innovation in Northern Ireland and is a proud partner of Innovate NI, a Department for the Economy programme, helping local businesses innovate successfully.
For further information, visit www.innovateni.com
Thank you for reading this article. We’re more reliant on your support than ever as the shift in consumer habits brought about by Coronavirus impacts our advertisers.
Please consider purchasing a copy of the paper. You can also support trusted, fact-checked journalism by taking out a digital subscription of the News Letter.