Deloitte creates Northern Ireland’s largest AI and data practice with Etain

Belfast firm acquires one of the UK and Ireland’s leading data and digital transformation specialists

Northern Ireland’s Deloitte has acquired Etain, one of the UK and Ireland’s leading data and digital transformation specialists.

This means 70 employees from Etain will join Deloitte’s Belfast Technology Studio, based in The Gasworks, bringing a wide range of expertise including in data engineering, cloud development and technical solution architecture.

The acquisition creates Northern Ireland’s largest AI and data practice and doubles the headcount of Deloitte’s AI and data solutions practice in Belfast.

Martin Goss, co-founder of Etain, Danny McConnell from Deloitte and Peter Shields, co-founder of Etain at Deloitte’s new Belfast office

Anne-Marie Malley, managing partner for Consulting at Deloitte, said: “Organisations across the UK rely on technology to build resilience, improve productivity and engage clients and colleagues in new, transformative ways. In many cases, bespoke software solutions are key to achieving these objectives. Welcoming Etain’s people into our team will ensure that the expertise that we offer to our clients in this area is market-leading and that the technology strategies that we deliver continue to push the boundaries of innovation.”

Martin Goss, director in Deloitte’s Consulting practice, added: “Since first launching Etain in 1999, we’ve watched Belfast’s reputation for creating world-class business software soar and have benefitted considerably by growing our team with the incredible technology talent drawn to the city. Joining Deloitte and working alongside some of the country’s leading technology experts will ensure that our footprint in the UK’s digital sector continues to grow and that the solutions we are creating continue to set the gold-standard for software innovation.”

The acquisition of Etain grows Deloitte’s Consulting practice to a team of more than 800 people in Belfast. Overall, Deloitte’s Belfast practice employs more than 1,000 people and approximately 3,000 people across the island of Ireland.

In the UK, Deloitte’s Consulting practice is made up of more than 6,500 people. Around 3,000 of these people focus on digital transformation projects.

Danny McConnell, lead Consulting partner for Deloitte in Northern Ireland, concluded: “Welcoming Etain, one of the UK and Ireland’s leading data and digital transformation specialists, through the doors of our Belfast office is an amazing day for our Northern Ireland practice. The technology industry has rejuvenated the city, with organisations around the world now turning to Belfast and Deloitte for world-class digital expertise.”

message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit now to sign up.

Thank you