Fuelling talent as local family becomes stars of new campaign

The adverts, live this week, peek behind the doors of the Crawford’s family life to showcase the lifestyle and convenience benefits they enjoy as natural gas customers, from constant hot water at bath-time to an instant supply of heat at the touch of a button.

The Crawford family from Co Down brought their experience as natural gas consumers to life in the advert, as Kristin Crawford explained: “We were delighted to be selected for the new campaign. We made the move to natural gas from oil some time ago and it makes such a difference to our family life, exactly as the advert shows, it’s really made our house a home. We’re delighted to feature in the latest advertising campaign as we really do make the most of all the benefits of being connected to natural gas.”

Danielle Dunbar, Marketing Manager at Phoenix Natural Gas added: “Our latest campaign is all about bringing the lifestyle and convenience benefits of natural gas for families such as the Crawford’s to life. Over the last 12 months, as we’ve all spent more time at home than ever before, we’ve seen strong demand for new natural gas connections as consumers make improvements to their homes which have had to become classrooms, gyms and offices during that time.

“Coupled with the increased lifestyle and convenience benefits, we’re also seeing greater interest from consumers in the environmental benefits associated with natural gas which is an inherently carbon cleaner source of fuel.”

The Crawford family will be featuring on billboard, press and social media in the coming weeks. You can find out more about the campaign and the benefits of natural gas at: www.phoenixnaturalgas.com

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