Global rebrands Exterion Media in Northern Ireland

Global, the media and entertainment group, has formally rebranded Exterion Media in Northern Ireland to Global, bringing the outdoor portfolio together under one brand.

Tuesday, 11th January 2022, 12:00 pm
Martin Heatley, general manager of Global in Northern Ireland

Exterion Media was acquired by Global in 2018, making it a market-leading outdoor company in Northern Ireland, as well as one of the largest outdoor advertising companies in Europe.

There has been significant growth and development of the Global outdoor advertising portfolio across the island of Ireland in recent years including the continued expansion of its digital outdoor network.

In Northern Ireland, Global has more than 5,000 sites made up of traditional roadside and retail billboards, digital screens and buses reaching individuals in every postcode area across Northern Ireland.

Sign up to our daily newsletter

The i newsletter cut through the noise

It is the sole provider of bus advertising in the region with an exclusive partnership with transport provider, Translink.

The company manages Belfast City’s largest on-street digital screen network through partnerships with BT and Urban Innovation, placing advertisers in the heart of the city centre.

In Ireland, the company is responsible for marketing and managing the CIÉ Group’s Outdoor advertising estate - the largest of its kind in the country - and includes Dublin Bus, Bus Éireann and Iarnród Éireann. The extensive inventory comprises both traditional roadside and commuter billboards, transit and digital outdoor formats.

Global in Ireland have long term partnerships with Croke Park and the GAA in the management of their stadia advertising inventory. A significant part of the company’s portfolio is invested in premium retail malls and shopping centres, delivering the country’s largest shopper audience footfall figures.

Martin Heatley, general manager of Global in Northern Ireland, said: “Becoming part of the Global family, advertisers and partners will benefit from a market-leading company with extensive resources and expertise in technology, insights and asset development.”

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you