The company is now at 86% confirmed capacity for the summer months, having seen the number of enquiries at an all-time high for this time of year, and the recent lifting of restrictions in Ireland leading to a further increase in bookings for staycations in the North.
Central Belfast Apartments Founder and Managing Director, Dave Cordner said the surge in demand was ‘promising news’ for Central Belfast Apartments, which like many in the travel and hospitality industry, has suffered significantly from the impact of the pandemic.
Dave explained: “Following an extremely challenging 2020 and early 2021 for everyone in hospitality and tourism, the recent flood in bookings demonstrates the pent-up demand for staycations and exploring the incredible attractions and hospitality that we have on our doorstep here in Belfast.
“People want and need something to look forward to and Belfast has so much to offer. In the past, a significant portion of our customers came from America and Europe, and although we cannot wait to welcome our European and international visitors back to Belfast, our focus this summer is on securing bookings and attracting visitors from across Ireland and the UK, and the signs are good, the demand is there.”
In the week that restrictions were eased towards the end of April, Central Belfast Apartments saw a 118% increase in website hits. The company noted a sizable number of enquiries from families choosing apartment rentals for the first time, securing their own self-contained space in the city centre, that offers freedom combined with all of the benefits from luxury apartment living.
In addition to the upsurge in bookings, Central Belfast Apartments also grew its accommodation portfolio, adding five new properties to its offering.
“We work with property owners to maximise their property income through short term accommodation in key locations. In the past 14 months, returns have fluctuated as we all lived through a period of lockdowns and uncertainty but I’m incredibly grateful to the clients who continue to work with us during this period,” Dave explained.
“In the past four weeks, we have added five new properties to our portfolio and we’re actively looking for new locations as we grow the business, with the aim of doubling our offering to 50 properties by the end of the year.
“With staycations on the cards for the foreseeable future and Northern Ireland being an attractive and accessible option for people in Ireland and on the mainland, there are a wealth of opportunities for Belfast to build back better.”
May 2021 was a solid month for Central Belfast Apartments’ property owners with average pay-outs at £1,300 per month for a two-bed property. The company is expecting this to increase in the coming months as consumer confidence continues to grow.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.
Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.
With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.
You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk
With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.