The money has led to increased capacity at the bed manufacturer’s two County Tyrone production facilities as the company looks to ramp up its production with the easing of restrictions.
In addition to the investment, the company is creating 25 new roles including 15 full-time and ten part-time positions in manufacturing and logistics.
As owners of Washingbay mattress craft, Restwell Manufacturing and Irish Contract Beds, the Comfizone Group was manufacturing approximately 1,500 beds per week pre-pandemic. It’s expected that the Group will now manufacture in excess of 2,000 beds weekly which will be dispatched to national stores and independent retailers throughout the UK and Ireland
Comfizone’s Managing Director, Peter Bradley, explained: “With pent-up demand due to 12 months of on/off restrictions in retail, we have seen a huge appetite for Comfizone products as the UK and Ireland start to re-open. It’s been a challenging period, but we are extremely grateful that there’s an incredible demand for our products from our national retailers and independent stores.”
To manage the increased volume of customer orders and expected upturn in future business, Comfizone has invested in new systems, developed new supply chains, streamlined ordering processes and is expanding its workforce to ensure the business is well-placed to service increased consumer demand for household furnishings.
Peter Bradley continued: “Like every business, the past year has provided our business with unprecedented challenges and caused us to adapt in a way it never has before. As the first lockdown lifted, we experienced a significant upturn in orders that we had never experienced before.
“The demand for our products was exacerbated by macro factors such as lockdowns within our suppliers’ countries, a global shortage of shipping containers and the uncertainty of Brexit, coupled with the importance of ensuring the safety and wellbeing of our team by implementing social distancing and new working patterns.”
The Comfizone Group used the time to review its operations, secure new global suppliers, invest in its systems and focus on NPD. One of those developments is underway and later in the year, the company hopes to launch a new eco product which will reduce its packaging and utilise revolutionary new second-life, recycled material to create a sustainable bedding product that doesn’t compromise on comfort.
Peter Bradley added: “With the re-opening of retail, we are optimistic about the future. We remain committed to being the number one mattress manufacturer in Ireland and our investment in the business and recruitment drive will ensure the Comfizone Group continues to grow.”
The Comfizone Group was founded in 2005 by Patrick Bradley, and its bedding products include some of the latest advancements in sleep technologies designed to achieve the best comfort and ergonomic support through use of new construction techniques and materials.
The business has grown to become Ireland’s leading bedding manufacturer of mattresses, divan beds and headboards for both trade and contract clients across Ireland and the UK.