New book shares 25 years of business learnings

And her new book ‘In Business With Yourself’ has been developed to help business leaders navigate through such challenging times and develop an approach for a business that works.

Michelle has a wealth of experience, knowledge and observations gathered over 25 years, having worked with international business leaders as well as running her own businesses. And as a serial entrepreneur, the fundamentals of the book are based on her identity-led business growth, which is a truly innovative theme that runs throughout the book.

Speaking ahead of the book launch, Michelle said: “I provide an unfiltered insight into some of the highs and lows of leading in business and why when business owners understand business identity, they are equipped to deal with the successes and challenges ahead. The pandemic is forcing all of us to react quickly in an ever-changing landscape. I use case studies and many tips to encourage businesses to make positive changes to support business growth. I’m all about maximising efforts for the biggest gains.”

Michelle is the co-founder of The Good Food & Wine Company brand and has her own management consultancy company in Northern Ireland. She specialises in the food and drinks sector as well as succession planning for family businesses, retail development, export development, and strategic business growth.

As the co-founder of The Good Food and Wine Company she has successfully grown this into an important food brand and has been a judge for the Great Taste Food Awards in the UK for three years. She is passionate about making linkages between business development and political policy decisions and as such is a member of the NI Assembly and Business Trust. The author of a number of published articles on economic affairs in Northern Ireland, she has also played an outstanding role in the promotion of the growth of business enterprise and entrepreneurial skills and attitudes in others in Northern Ireland.

Moving through the tides of running businesses, Michelle has developed a direct and practical approach to leadership. The book is a compelling read for any business owner, self-starter or entrepreneur and it is available for pre-order at https://orpenpress.com/books/in-business-with-yourself.

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