Nutrition student grows her new business plan after skincare clinic takes off

Amy Fry launched her skincare business Bellaviso Skincare from her spare room in Cullybackey in September while she was at university, but soon found herself having to convert the garage to a clinic to cope with demand.

“The Go For It programme played a massive part in helping me know where to start and have everything in place,” she said.

Amy says she learned some of the basics of running a business from working alongside her father, who is managing director of Coleman’s Garden Centre in Templepatrick. She is studying food and nutrition at university and hopes to pursue a PhD but says she had always longed to run her own business: “I kind of put two and two together and thought ‘What do I enjoy?’ I love beauty and skincare, and I knew that would link very nicely with nutrition.”

Amy didn’t launch her business until first taking part in the Go For It programme, where she was advised to opt for a ‘soft’ launch and trial period from her spare room at home to see if it was working.

“First I did the training in Belfast and then I registered with Go For It to try and get started. My business advisor met with me to do a business plan and I did that first,” she explained.

“They suggested a testing period to see what direction I wanted to go in and what I wanted to change. Then I found I was so incredibly busy straight away that I had to convert the garage into a studio. That was on the business plan for later, but I did it sooner than scheduled because of the demand. I was working full time at university and then working an average of three or four nights a week on the skincare, with four or five appointments each evening - it was a lot to take on! It really did take off very fast.

“Go For It is fantastic in that way. There was no unnecessary preparation for opening, but everything was in place and ready to go. It was fantastic that I had something properly in place.”

The Go for It programme is delivered free of charge by a team of experienced business mentors across all 11 council areas of Northern Ireland. It provides expert advice and help with developing a robust business plan to help turn ideas into a commercial enterprise.

Amy has many clients who are dealing with problem skin conditions, such as rosacea or psoriasis, as well as those who are keen to maintain a good general skin care routine.

“Skin care is a massive thing for the younger generation where it might previously have been for the 40+ age group. I’ve found I have a huge client base in their late teens and early 20s, both males and females that are interested in skincare - we get a lot of acne cases coming through,” she continued.

“I’ve trained to expert level with Dermologica and I’ve able to put together what I know with the nutrition aspect.”

However, no sooner had she completed the garage studio than Covid-19 arrived and she was forced to shut her doors for many months.

“I’ve had to shut for nearly the whole year, other than the period at the end of August and a week at Christmas - it’s been very unfortunate,” she said.

“Before Christmas I created a website to promote my products and I sourced lots of nice products, soap from a business in Carnlough, chocolate from Newry and all sorts of different local brands that we used to make up pamper hampers to sell coming up to Christmas. It went really well, and it was really lovely to see the amount of customers who wanted to support local brands. People are more interested in buying if it’s locally based.”

Amy admits she has been inundated with queries from people asking when she is opening up again and, ironically, Covid has brought a rise in demand for certain types of skincare therapy.

“People are still suffering from acne massively, and a massive thing that has come along is ‘maskne’, people getting acne due to wearing masks so much,” she added. “So that demand from people who have medical acne is really there and I look forward to helping these customers as soon as we come out of lockdown.”

Mayor of Mid and East Antrim, Cllr Peter Johnston, said: “The Go For It Programme, delivered by Mid & East Antrim Borough Council, provides new entrepreneurs with accessible, free and tailored support in the start-up stage of their business in areas such as financial and business planning, and sales and marketing to help get their business up and running. I wish Amy every success in developing and growing her enterprise when lockdown is lifted and encourage anyone thinking about starting their own business to get in touch with the Go For It Programme!”

Melanie Christie Boyle, Chief Executive at Ballymena Enterprise Centre concluded: “Amy came to us with a clear idea for a business combined both her studies and her passion for beauty and skincare. Amy was supported by our Business Advisor Karen Wilson to develop a start up business plan that focused on key aspects of running a business such as health and safety, insurance, pricing, sales and marketing, as well as a two-year financial forecast.

“This gave her the confidence that she needed to launch her business and from day one she was inundated with appointments. Unfortunately, she has had to close for the majority of the pandemic, but we look forward to seeing her skincare clinic go from strength to strength when it reopens after the lockdown ends.”

If you have a business idea you’d like to develop or if you are thinking about starting a business contact the Go For It Programme on 0800 027 0639 or visit: www.goforitni.com.

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you