Postcards rescued by clever PostASelfie app

But a small fledgling business, by Londonderry man Adrian McCusker, has found a way to marry the powerful smartphone and the postcard with its clever PostASelfie App.

“We came up with the idea of a simple-to-use app which combines the magic of a personal photograph with the enduring delight that people get when they receive a postcard from a friend, loved one or neighbour,” explained Adrian McCusker.

“It is so nice to be able to facilitate the process of sending someone something personal in the post and bringing a smile. Particularly if they are feeling lonely or isolated. I can see our postcards capturing a moment in time during this pandemic. I feel that these strange times are making people more thoughtful and kind.”

Just 25 years ago more than 20 million postcards were sold each year, but now the number has dipped down to just five or six million. A study revealed that just 16% of people now send postcards while on a foreign holiday - compared to 80% in the 1970s. Around 36% of people said they opted not to send postcards because it was too difficult to find stamps or post boxes while overseas. However, PostASelfie eliminates these issues and is now done with just a tap or a click!

The PostASelfie App was developed on the Microsoft Azure platform and is available free to download from Google Play or the Apple App store. It allows users to easily create and share cherished moments, with just a few clicks, straight from their phone in a process lasting just a few seconds.

In a post Covid-19 world, Adrian hopes that the App will continue to transform cherished photographs into personalised postcards.

“There are so many magical moments that we capture with our smartphones but these pictures rarely ever see the light of day,” he added. “We like to get postcards printed, stamped and posted the same day. You can post a postcard from our App from anywhere in the world to anywhere in just a few clicks without ever leaving your chair.”

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