Rumour Mill invests and expands with the launch of new E-Commerce site

Lisburn-based communications agency, Rumour Mill Creative Communications is turning the traditional PR consultancy model on its head.
By Claire Cartmill
Published 16th Apr 2021, 13:00 BST
Sara Caithness, MD Samantha Livingstone and Ciaran Mullan from Rumour Mill Creative CommunicationsSara Caithness, MD Samantha Livingstone and Ciaran Mullan from Rumour Mill Creative Communications
Sara Caithness, MD Samantha Livingstone and Ciaran Mullan from Rumour Mill Creative Communications

Launching a dynamic new e-commerce website, Rumour Mill will offer a vast array of cost-effective solutions to content and digital marketing, plus training programmes and guides, that can support businesses bounce back.

In the wake of the Covid-19 pandemic, businesses are increasingly moving online and seeking support to drive digital sales and promote their virtual offerings, whilst keeping a keen eye on the bottom line. A strong strategy for communicating in today’s market is made up of many different components. From social media to search engines, it can be difficult for a business to know where to focus attention and how to allocate budget. Responding to this demand and to show upfront, transparent information on costings of marketing and PR services, Rumour Mill has invested in creating its brand new online hub.

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Managing Director and the driving force behind Rumour Mill’s creative culture, Samantha Livingstone said: “Over the last 12 months, businesses have evolved, and consumer behaviour has changed. Many businesses have pivoted, reinvented and experimented with new ways to reach potential customers in a digital first world. Innovation is at the heart of everything we do for our clients. Now, we’re applying that forward-thinking digital approach to our own business.”

Businesses can now browse and buy a range of competitively priced packages, spanning the agencies specialisms in content marketing, digital marketing, social media and public relations.

Products in the novel Rumour Mill online shop include everything from an SEO newbie package to workshops on creating authentic content, product photography content packages and social media management. There are almost 30 packages available, with plans to expand the product range. Companies can also avail of a free social media audit to assess the efficiency of their current content and campaigns. In addition, the agency will be launching a number of “How To” Guides, across a number of topics, with a percentage of sales going to its two chosen charities The Boom Foundation and MS Society, NI.

The development of this distinctive e-commerce platform is a first within the communications and marketing industry in Northern Ireland.

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Samantha added: “The Covid-19 pandemic demonstrated that service led industries can be vulnerable. Digital, social and content services are in high demand but how we package and sell our services and expertise will be key to achieving our ambitious plans for growth.

“We believe our new e-commerce website will play a central role in expanding our geographical footprint, adding to our team and developing new revenue streams. This is a bold and brave move, but innovation is essential in a climate where businesses are increasingly cost-aware and need to understand the cost of services straight up.”

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Related topics:Lisburn