Simply Fit Food secures Dunnes Stores supply deal

Founded by Evelyn Garland and Luke Judge in 2016, the Drogheda-based business was acquired by Around Noon, the Newry-headquartered food-to-go manufacturer, late last year.

Its latest supply deal with Dunnes Stores will be the first major product launch as part of the Around Noon group.

Dunnes Stores will be the first major brand to stock Simply Fit Food’s new range of healthy meals, including its Veggie Chili, Pasta Arrabbiata and Thai Red Curry. Nutritious and convenient, they have been developed as a healthy option for consumers with busy, active lifestyles. All meals in the new range also come in at under 500 kcals.

In January 2019, Dunnes Stores was the first major retailer in Ireland to list the Simply Fit Food brand in its stores.

Simply Fit Food co-founder Evelyn Garland said: “Dunnes Stores will be the first retailer to stock our new healthy meal options which is a massive endorsement of our range. The new partnership with one of Ireland’s leading grocery retailers is a huge opportunity to introduce the refreshed brand to a significant customer base and is a major step forward for the Simply Fit Food brand as part of the Around Noon group.”

Around Noon has been in business for 30 years and employs over 300 people. It supplies a broad range of high-quality sandwiches, wraps, salads, fruit pots and cold-pressed juices to customers including forecourt and convenience retailers and cafés. In October 2020, it acquired Simply Fit Food which continues to trade under its existing brand within the Around Noon group.

In December, Simply Fit Food won the Rising Star Category of the 2020 Irish Food Quality Awards (IQFA).

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