Sowing the seeds for global business growth

Attendees will hear from Linwoods managing director, John Woods, as well as director, Patrick Woods.

During a live interview with Jamie Delargy, they will outline how the business has grown over the past five decades, from its beginnings as a small, local shop in Co Armagh to a third generation company trading throughout the world.

Tanya Anderson, head of International Trade and Business Support at NI Chamber highlighted that the firm’s ‘approach to innovation and new product development has contributed hugely to its export success’.

She explained: “Linwoods is a leader in the health food market and is a great example of a company which has successfully evolved in line with consumer habits.

“Its approach to innovation and new product development has contributed hugely to its export success and very strong international brand.

“This event is an ideal opportunity for business leaders, sales professionals and aspiring exporters in any sector to discover more about evolving their product offering when growing in new markets.”

Richard Robinson, corporate banking manager at Danske Bank, continued: “Danske Bank is proud to partner with NI Chamber on the Sowing the Seeds for Global Growth event, which I’m sure will provide some truly invaluable insights for Northern Ireland companies keen to expand their business through exports.

“I’m personally really looking forward to hearing how John and Patrick managed to not only create a range of innovative products that successfully tapped into the global trend for healthy eating, but also about their experience of building the network and supply chain needed to sell those products around the world.

“Danske Bank is committed to helping Northern Ireland businesses thrive and I would very much recommend the event to any company looking to expand beyond these shores.”

This event is free for NI Chamber members to attend. Pre-registration is essential on the NI Chamber website. The Grow Internationally with Danske Bank series is part of NI Chamber’s Learn Grow Excel programme, which is delivered with the support of SME Partner, Power NI.

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