Tayto was the taste of home in 37 countries worldwide during Christmas as online sales rocketed

A perfect yellow packet of Tayto cheese & onion is the first thing ‘locals’ look for when arriving home from a long holiday abroad. And for thousands of Northern Ireland expats across the globe who couldn’t get home for Christmas, it was the taste they just weren’t ready to give up.

In fact the Tayto Group, which owns and manufactures Northern Ireland’s most successful crisp brand Tayto, has announced that online sales skyrocketed over the Christmas period by an incredible 145% as Tayto snacks were sent across the world.

Although the majority of sales were sent to England, Scotland and Wales, packets of Tayto crisps travelled to an incredible 37 countries during the holidays and as far as Nepal, South Korea, Vietnam, Qatar and Bermuda.

Several thousand boxes of Tayto crisps bought online made their way into kitchen cupboards across six continents for Christmas 2020.

Sales of Tayto branded merchandise including tea towels, T-shirts and beanie hats also increased as sentimental gift givers set their sights on Mr. Tayto products.

Highlighting the companies success, Elly Hunter, Marketing Director at Tayto commented: “We’re delighted to have been able to be part of so many Christmas celebrations throughout the world in 2020 as our much loved Tayto brand travelled far and wide to bring the taste of home to so many people.

“Our online sales are continuing to grow even still, which just goes to show that Mr. Tayto will be making more people #TaytoHappy further afield than ever before for a while yet.

“In 2020, our online sales saw an incredible 145% increase as Tayto snacks were sent far and wide as Christmas gifts internationally. It’s been a challenging and unpredictable year for any business, so we couldn’t be prouder to see that so many people have chosen our snacks as gifts. Now is the time to thank our team and even Mr. Tayto himself for all their hard work throughout 2020.”

The family owned company is one of the best known food brands in the Northern Ireland market. It owns and manufactures the Tayto brand, the most successful crisp brand in Northern Ireland. To find out more about the iconic snack or grab your own box, visit www.tayto.com

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