Crust and Crumb set to create 88 new jobs in over £5m investment

This investment will allow the company to create 88 jobs and purchase new equipment to help it increase production of its innovative pizza products.

Crust and Crumb is a leading manufacturer of chilled, frozen and gluten free dough-based products to supermarkets and foodservice customers in Northern Ireland, RoI and GB.

The Minister said: “Over the years, Crust and Crumb has demonstrated substantial growth across its business with its innovative approach to new product development. This investment is welcome news for the local Fermanagh & Omagh Borough Council area and once in place, the 88 new jobs will contribute over £2million in additional annual salaries for the local economy.

“This is the third announcement in a number of months by companies within Northern Ireland’s Food & Drink sector, which is particularly welcome after the sector was hard hit by Covid-19. Supported by Invest Northern Ireland, these projects will contribute almost £17million of investment and over 130 jobs in regional areas. As we continue to support businesses to rebound and rebuild from Covid-19, Invest NI will continue to nurture the right business landscape for job creation and investment throughout Northern Ireland.”

Invest NI has offered the company £502,600 of support towards 88 jobs, new equipment and marketing development activities. The roles, which will be recruited over the next three years, include General Operatives with other roles in the areas of Health & Safety and Management.

Crust and Crumb’s Clive Gilpin said: “This is a very exciting time for our company. In the last number of years, we have experienced exceptional growth, and throughout Covid-19, our sales have remained steady in our key markets of RoI and GB. This investment will help us strengthen our competitive position, scale our business, improve efficiencies, expand our current pizza portfolio and drive sales in new markets including Europe and Australia.

“We are also purchasing new equipment to enhance automation and extend our production and packaging areas with a new product development kitchen to develop a range of ‘on trend’ products.

“We initially used Invest NI’s R&D support to develop our gluten free and protein pizza ranges. This support has been key in ensuring that we are constantly at the forefront of new trends and has helped us to secure major deals with leading retailers. Going forward, we remain focused on growing our share of the RoI and European pizza markets and the expansion of our team will help us to do this and create new pizza flavours that will appeal to a wider market.”

Invest NI has worked in partnership with Crust and Crumb since 2012 to support it to grow its team and create jobs, develop new products and increase its exports.

Kevin Holland, Invest NI’s CEO said: “Investing in innovation and growing sales outside of Northern Ireland is not only crucial to the growth of our economy but also business survival. By investing in innovation Crust and Crumb has been able to develop new products, grow sales and now it is investing significantly in equipment and people to increase production and target new markets.

“I am glad we are able to support the business at the different stages of its growth which will deliver both employment opportunities and boost the local economy.”

Invest NI is committed to driving innovation in Northern Ireland; it is a proud partner of Innovate NI, a Department for the Economy programme, helping local businesses innovate successfully. For further information visit https://www.innovateni.com/

Invest NI’s R&D support is part funded by the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

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