Deli Lites flexes to meet all consumer demands

Leading food-to-go firm, Deli Lites, has launched a new ecommerce site as part of a series of business strategy changes as it reacts to the challenges of the current health pandemic.
Pictured are the co-founders of Deli Lites are Brian and Jackie ReidPictured are the co-founders of Deli Lites are Brian and Jackie Reid
Pictured are the co-founders of Deli Lites are Brian and Jackie Reid

The online move has seen the business adjust to changing consumer needs, with the introduction of Ireland-wide deliveries resulting in strong demand for its bakery products, plant-based healthy eating boxes and heat-to-eat dishes.

The Warrenpoint-HQ’d firm has also seen a strong uplift in its corporate orders as employers seek to stay engaged with their teams who have been working from home by sending care packages.

Hide Ad
Hide Ad

Deli Lites also celebrated major success at the food-to-go industry’s highly competitive, annual Sammies awards, where it won New Sandwich Category for its Irish Stout Pastrami Tósta and placed highly commended for its vegan Spiced Fritters, Beetroot, Hummus, Kale and Candied Walnut snack.

Commenting on the need to evolve the business in a short time frame, Brian Reid, the Co-Founder and CEO of Deli Lites, a recent nominee in this year’s IoD Director of the Year awards, said: “Like many organisations, we realised that the health crisis and subsequent lockdown was going to have a significant impact on our business. Consumer habits changed almost overnight, as large segments of the workforce in the countries and regions we supply, began working from home and only essential travel was undertaken.

“It was vital that we made swift changes to our business strategy by bringing forward our e-commerce plans which allowed us to reach consumers directly at a time when they wouldn’t be sourcing our products from retail and food-to-go outlets. One of the most encouraging developments has been the growth in corporate orders.

“As lockdown has eased many hospitality businesses have also been able to utilise our heat-to-eat and bakery products at a time when they may need to have less staff in their kitchens due to social distancing requirements. It has been this range of challenges which has enabled our business to put in place new food solutions and continue to bring in essential business.”

Hide Ad
Hide Ad

Deli Lites Ireland was founded by Brian and Jackie Reid in 1998 and employs a team of almost 300. Its customers include major retailers such as Sainsbury’s, Boots and Applegreen, as well as local food service companies. The business produces more than 20 million products every year, including gourmet sandwiches, nutritious salad bowls, hot sandwiches, heat-to-eat meals and award-winning bakery treats with increasing export distribution of their product across the globe.

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

Hide Ad
Hide Ad

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit now to sign up.

Thank you

Related topics: