Donnelly Group drvies away top award

The Eglinton showroom faced competition from over 13,000 UK automotive retailers to win the award which is based on the number of reviews, responses to reviews and overall review score with the winners scoring top across every metric on the Auto Trader website.

Speaking of the win, Lesley Ann Cunnah, Site Director at Donnelly Group Volkswagen in Eglinton, said: “At Donnelly Group, our ethos has always been keeping the customer central to everything we do.

“This is a challenging market and we are constantly reviewing our processes to ensure all our customers enjoy a positive experience with Donnelly Group.

“Recognition at a national level is testament to the commitment of our employees who really take the time to understand the needs of the customer and are invested in the process to ensure each and every customer drives away happy.”

The winners of this year’s Auto Trader Retailer Awards were determined by a combination of in depth analysis of millions of data points, independent judging by a panel of experts (including representatives from Google and Rightmove), customer feedback and from the UK’s largest mystery shopping programme among auto retailers.

Dave Sheeran, Managing Director at Donnelly Group, said: “These awards celebrate the very best in automotive retailing and we are very proud of our Volkswagen team in Eglinton which has been recognised as exceptional. At Donnelly Group we have a very loyal customer base that has been built on trust and confidence over more than 70 years. Auto Trader is a well trusted and recognised brand from whom this recognition means a great deal.”

As a result of Covid-19, the ceremony was hosted digitally for the first time in the history of the Auto Trader Retailer Awards.

Auto Trader’s Chief Executive Officer, Nathan Coe, added: “The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of Covid-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures.

“In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.”

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