Farmers urged to '˜Bale Pink' for Breast Cancer Awareness

Glanbia is once again hoping to raise money for breast cancer research by launching a special edition of its Mastercrop Agristretch silage wrap. This follows the success of a similar campaign last year.

For every roll of limited-edition bright pink silage wrap purchased, a donation will be made to Breast Cancer Ireland which will be matched by Glanbia Agribusiness.

Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, says: “We are delighted to partner with Glanbia Agribusiness in this initiative and hope the ‘#PinkBales’ campaign will raise awareness of breast cancer in rural communities. This is a super opportunity for farmers to show their support and help our overall goal of transforming breast cancer, through research, from often being a fatal disease to a treatable, long-term illness.”

“After the success of the campaign last year, which raised over €7,000 for Breast Cancer Ireland, we are delighted to once again be supporting breast cancer research and raising money for such a good cause,” said Glanbia Agribusiness Retail Marketing Manager, James Byrne. “As well as helping the charity by opting for the special pink silage wrap, farmers will also be visibly demonstrating their support. Women in the farming community lead especially busy lives. The big pink bales are sure to be noticed and are an extra reminder to take time for routine health checks that could save your life.”

A limited quantity of Mastercrop Agristretch silage wrap, which is used for wrapping silage or haylage, has been specially manufactured in pink for this campaign. The rolls can be purchased across all Glanbia Agribusiness and CountryLife branches. Mastercrop Agristretch silage film is made in Ireland.

Farmers are encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales

Goals of Breast Cancer Ireland

· To create a National Bio & Patient Profiling Resource – where the eight designated cancer centres collaborate and share samples, thereby increasing volumes available for all Clinicians and Scientists to access.

· To create a State of Art Clinical Research Facility offering translational therapies…from bench to bedside for patients diagnosed

· To heighten awareness and education on the importance of breast health amongst women of all ages – earlier detection will save lives.

Visit www.glanbiaconnect.com to find your nearest branch to purchase the netwrap.