'For shoppers, it is simply ‘The Guilt Free’ flavoured milk drink': Dunmurry brand continues to “moove” with Tesco NI
Millar Moo has introduced glass bottles and grab-and-go cans in Tesco stores, as it continues to grow in markets including Scotland and Malta
Dunmurry-based Millar Moo is continuing its growth journey with Tesco Northern Ireland, giving shoppers a distinctive new choice within the flavoured milk category.
Established in 2019, the Northern Ireland-born brand has developed a growing presence across Great Britain and Ireland, combining eye-catching branding, popular flavours and strong nutritional credentials to create a product proposition designed to appeal to the whole family.
For Tesco, Millar Moo has launched two formats designed around different shopper interests.
“The 500ml glass bottles, available in strawberry and chocolate, can be found in the chilled cabinets across participating Tesco NI stores,” according ro founder and managing director Clarke Miller.
“The distinctive glass format provides strong shelf presence and a clear point of difference from other flavoured milk products, while the products are fat free, gluten free and high in protein.”
Meanwhile, the 250ml cans are available in strawberry, chocolate and cookies & cream as part of the Tesco Meal Deal, located in the Grab & Go areas at the front of stores.
The smaller format provides a convenient food-to-go option and gives shoppers an alternative to traditional soft drinks when choosing their Meal Deal.
“The two formats allow Millar Moo to reach shoppers across different occasions — from a family-sized chilled purchase to an on-the-go Meal Deal choice — while maintaining a consistent and highly recognisable brand identity.
“With flavoured milk continuing to offer retailers an opportunity to provide shoppers with alternatives to traditional soft drinks, Millar Moo brings a combination of category differentiation, distinctive packaging and accessible nutritional credentials to the Tesco NI range.
“For shoppers, it is simply ‘The Guilt Free’ flavoured milk drink. For Tesco, it is another distinctive proposition helping to broaden choice within both chilled and food-to-go,” adds Clarke.
Millar Moo has also been successful in developing business in Scotland and Malta for its range of milk drinks.