From family to future: New UK partnership will expand product range and power customer benefits at Newcastle appliance store

Iconic family-run Co Down business Ireland’s Appliance Centre has joined Sirius Buying Group, a major buying group of electrical appliances and kitchen retail products.

Ireland's Appliance Centre in Newcastle has a fully stocked showroom with the latest appliances on display from brands such as AEG, Bosch, Midea, Neff, Siemens and more.

Providing home appliances for cooking, dishwashing, laundry, refrigeration, and home entertainment, the business offers free delivery and product disposal, installation, repairs and servicing.

Having founded the company in 1984, Tom Ireland, domestic appliance service engineer at Ireland’s Appliance Centre said: "Joining Sirius Buying Group is the next phase of the company’s growth, which includes developing and releasing additional products for our existing customer base, alongside exclusive promotions and buying terms that surpass expectation, inspire brand loyalty and ultimately drive repeat business in-store and online."

Tom's son, Thomas, joined Ireland’s Appliance Centre at the age of 18. In 2017, Thomas Ireland became the shop's main engineer, overseeing repairs and the servicing of all types of household and commercial electrical appliances.

Darren Scott, head of membership development at Sirius Buying Group, added: "Tom, the founder, is a local man and today, he runs the business with his son, Thomas, Oran and a small, dedicated team.

"The company runs two vans for product delivery, appliance repairs and servicing, offering local people a great service, comprehensive range of products, and the best deals. Now with the help of Sirius, customers of Ireland’s Appliance Centre will have access to a rich stock of exclusive discounts from the world’s most leading brands in home electronics and domestic appliances."

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