​​Healthy oats fuel Omagh firm’s super growth in Britain and Ireland

A remarkable local artisan success, Oatco’s Super Bites, which recently were included by Tesco Northern Ireland in its Meal Deal ‘Grab and Go’ range, have just been listed by Diverse Fine Food of Taunton in Somerset for distribution to specialist retailers in many parts of England.

Diverse is now distributing Oatco’s range of overnight oats, original and flavoured as well as Super Bites in indulgent pistachio and hazelnut varieties.

The products are also now on sale in Scotland and in the Republic of Ireland, where the company has been included in the popular ‘Grow with Aldi’ scheme for artisans that covers over 160 supermarkets there.

Laura Murphy, the entrepreneurial founder of Oatco Superfuel, says: “Diverse Fine Food is a great fit for us because it is focused on helping retailers looking for new, exciting and amazing artisan products to help them stand out from the crowd.

“Overall, it has been a very exciting start to 2026 for us. We are now well-positioned for even faster growth in sales, exports and innovative product development.

“When we started Oatco Superfuel, our goal was simple: to create a natural energy snacks that genuinely fuels people’s day, a better alternative to the typical chocolate bars and crisps we so often reach for on the go.

“To now see Super Bites sitting in the Tesco Meal Deal across Northern Ireland, in Spar stores in Scotland and now with Diverse Fine Foods are huge milestones for our brand and our team.

"It represents how far we’ve come and the growing demand for snacks that support energy, focus and fibre intake.”

Shaping the future of on-the-go nutrition, Laura explains that he products are ‘made for modern life’.

She adds: “We are redefining on-the-go and breakfast nutrition with delicious, nourishing oat products made for modern life.

"From ready-to-eat overnight oat pots and Super Bites, we make it easy to fuel the day with wholesome goodness anytime, anywhere."