Imvizar secures €800,000 investment to launch Immersive Experience Platform

An augmented reality start-up, founded by Belfast-native, Michael Guerin, has secured €800,000 in seed investment from a group of prominent angel investors, Enterprise Ireland and Halo Business Angels Network, HBAN.

Among the investors are Gareth Lambe, the former head of Meta (Facebook) in Ireland and Michael Dwyer, founder of Pigsback.com.

Imvizar provides immersive experiences for tourism and entertainment, collaborating with tourist attractions, artists, influencers and universities to blend tech and storytelling.

Using cutting-edge augmented reality, Imvizar's experiences bring life-sized characters and environments to life around the user, creating an engaging and interactive way to experience the fascinating stories from that place.

Gareth Lambe said: "I am excited to be investing in Imvizar because I believe the company has created a truly unique offering, in a space I am very interested in. Imvizar's immersive AR experiences are revolutionising the way tourists engage with the history and culture of a destination, and I have no doubt that the company will continue to thrive and innovate in the years to come."

Founded in 2021, Imvizar has recently launched innovative AR storytelling experiences in Ireland, UK, USA, Portugal and Australia. The experiences range from a recreation of the Battle of Knockavoe in Strabane, Co. Tyrone to famous shipwrecks on the coast of Sydney, Australia.

The €800,000 investment was secured as part of an oversubscribed round and will be used to develop Imvizar's AR technology and accelerate the company's global expansion.

Imvizar has seen tremendous business growth in the past year. Recently opening new offices in Dublin, the company has more than tripled its headcount in less than 18 months and is hiring for leadership roles to support its continued growth and success.

Michael , founder of Imvizar, explained: "We are thrilled to have received this investment, which will allow us to continue to innovate and create immersive AR experiences for a wider audience. We believe that our AR experiences provide a unique and exciting way for tourists to engage with the history and culture of a destination, and we are excited to bring this experience to even more people around the world. This investment is a strong testament to our technology, approach and Imvizar’s global scalability."