Pictured at the official opening of Dee Graham's new store.placeholder image
Pictured at the official opening of Dee Graham's new store.

In pictures: Ten years in the making - Dee Graham opens a new chapter at The Glasshouse in The Linen Green

Dee Graham says he opened his first tailoring store ten years ago with a simple ambition: to build a household name of my own.

“I had always been fascinated by tailoring the craft, the precision and the way a beautifully made garment can change how someone feels. I was determined to build a business around that passion,” he said.

"Our first home was a modest one: the Business Cube at Dungannon Enterprise Centre. From there, we grew through several locations in Dungannon, building a reputation for sharp silhouettes, a distinctive fit and a respect for traditional cut. That approach brought us to the attention of clients well beyond our local area, including Graham Norton, Van Morrison, Chris Eubank Sr and Christoph Waltz.”

During Covid, the opportunity came to move to No 1 Broad Street in Magherafelt, a three-storey building that gave the business room to grow.

"We expanded our on site tailoring team and developed the business further. Over the past 18 months, our customer base has grown, our work has reached across Europe, and we have made a successful move into the American market,” he continued.

“That growth gave new momentum to the vision for Dee Graham. I was taking some time to rest at Le Jardin Spa in The Linen Green when I noticed the Glasshouse a beautiful, four-storey building that had never been occupied. I could immediately see what it might become.

"We needed more space for our tailoring team and for our bespoke and made to measure services. We also wanted somewhere we could develop and present our ready to wear collections. The Glasshouse offered the scale to bring those parts of the business together. We believe we have a world class product, and we wanted our premises to reflect that.”

He said The Linen Green felt like the right place. It has its own heritage and a strong connection to making and craft a natural fit for what we do.

"I’m a young founder, building a tailoring house in the present day, but I want its story to have real substance: to draw on the people, skills and history that came before us, and help keep them alive for the future,” he went on.

“Our recent participation in Ireland Fashion Week was an important moment in that journey. It gave Irish designers a fantastic platform to show their work, and I was honoured to take part alongside some of the country’s most established names. The level of talent on show was exceptional.

“We used that moment as a springboard for the launch of our new store and our Atlantic collection. The opening night brought together some of Ireland’s finest craftspeople and people with a deep knowledge of menswear and tailoring. Eddie Doherty, aged 87, joined us. We work closely with Eddie, whose 70 years of hand-weaving have helped create the beautiful tweed fabrics used in our collections. Rory Duffy, an exceptional bespoke tailor who teaches and cuts our patterns, was there too, alongside fabric historians, lecturers and experienced menswear businesses.

“For me, the evening was about more than opening a new shop. It was a chance to bring together people who care deeply about craft and to show what can happen when those skills are valued and carried forward.”

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