'It means we can be on the ground when it matters': Strategic global marketing agency launches Belfast office to support Northern Ireland growth
ICG has officially opened a new base in Belfast’s Cathedral Quarter, strengthening its presence in Northern Ireland and expanding face-to-face support for businesses across the region
Strategic gloabl marketing agency ICG has officially launched its Belfast office, establishing a dedicated base in the Cathedral Quarter to support businesses across Northern Ireland with integrated creative, digital and marketing services.
The opening marks a significant milestone in the agency’s continued growth and long-term investment in the region, strengthening ICG’s ability to work closely with organisations across Northern Ireland while delivering tailored, on-the-ground strategic support.
The Belfast office is led by digital marketing manager Matthew Holmes, who will oversee the agency’s expanding regional presence and growing client portfolio. The move comes in response to increasing demand from Northern Ireland businesses seeking a marketing partner that combines local insight with national and international expertise.
From its new Belfast base, ICG will provide direct access to its full-service offering, including brand strategy, paid media, SEO, content marketing, website development, creative campaigns and data analytics. The agency says the permanent presence will allow for stronger collaboration, more meaningful face-to-face engagement and a more responsive service for clients operating across a wide range of sectors.
ICG already works with a number of organisations across Northern Ireland, including City of Derry Airport, IVECO dealership NI Trucks and Designer Sofas’ Belfast store, and continues to grow its client portfolio across retail, automotive, tourism, public sector and professional services.
The Belfast launch further underlines ICG’s wider expansion ambitions as the agency continues to strengthen its footprint and build long-term partnerships with businesses across the UK and beyond.
Simon Couchman, managing director of ICG, said: ”We are delighted to officially announce the launch of our Northern Ireland office.
“Having a Belfast base means we can be on the ground when it matters.
“We can meet regularly with businesses and build strong working relationships that go beyond emails and video calls.
“Our integrated, full-service agency includes specialists across brand strategy, paid media, SEO, content marketing, website build and data analytics.”
The agency’s expansion into Belfast reflects growing demand from businesses looking for strategic marketing support with a strong regional presence and national experience.
ICG is an integrated creative, digital and marketing agency based in Preston working with organisations across sectors, including retail, automotive, public sector, tourism and professional services.