'It’s important that we invest in the team': Northern Ireland outdoor clothing brand expands sales team as global retail network grows

Northern Ireland outdoor and adventure clothing brand Bleubird has announced plans to expand its wholesale team with the creation of three new sales roles, as the company continues to grow its global retail presence.

The brand is currently recruiting for a key account manager, junior sales executive and business development executive to support its rapidly expanding network of retail partners. Founded in a small bedroom in the French Alps in 2016, Bleubird has grown into Ireland’s leading outdoor lifestyle brand, with more than 250 retailers globally across Ireland, the UK, France, Germany, Finland and Denmark. The new hires will focus on strengthening relationships with existing retail partners while helping the brand open new accounts in key markets.

Belfast man Sam Canning, recently appointed head of wholesale at Bleubird, said the expansion reflects the importance of wholesale to the company’s growth.

He explained: “Wholesale has always been a huge part of our journey. Independent retailers backed Bleubird early on and have helped us build the brand into what it is today.

“As our retail network continues to grow internationally, it’s important that we invest in the team supporting those partnerships and continue building strong relationships with the stores that represent the brand.” Bleubird has positioned itself as a fast-growing challenger brand in the outdoor lifestyle sector, combining responsible manufacturing with a strong community-led approach. The company last year opened its first international franchise store in Annecy, France, marking another step in its global expansion strategy. “These new roles will help us continue building the right partnerships and growing the brand in key markets,” Sam added. Applications for the roles are now open.