Linwoods sow seeds for growth with £500k rebrand investment

Northern Ireland’s leading health food company, Linwoods, has unveiled a new visual identity, including a new brand logo and pack design, following a major customer research project and a £500,000 investment.
By Claire Cartmill
Published 24th May 2020, 17:00 GMT
Patrick Woods, Director of Linwoods and company founder and owner, John Woods are pictured as Northern Ireland’s leading health food company unveils a new visual identityPatrick Woods, Director of Linwoods and company founder and owner, John Woods are pictured as Northern Ireland’s leading health food company unveils a new visual identity
Patrick Woods, Director of Linwoods and company founder and owner, John Woods are pictured as Northern Ireland’s leading health food company unveils a new visual identity

The rebrand champions the health qualities of the Linwoods product range and encourages customers to take care of themselves by adding nutrients and vitamins to their diet.

As part of the rebrand, the company has also launched a new Immunity Campaign to educate consumers on the health-related benefits the products provide.

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The new-look packs will roll out into all supermarkets and health food stores in the UK and Ireland including Holland & Barrett, Planet Organic and Whole Foods from this month and the rebrand campaign will run across video on demand, digital and social media platforms.

John Woods, founder and owner of Linwoods Health Foods said: “We are delighted to unveil the new visual identity of Linwoods.

“As part of the rebrand, we invested heavily in a research project to enable us to get an even better understanding of our customers, their lifestyles and diets. Consumption and food habits have changed significantly in recent years and we know our products play a big part in helping people live a healthier life, so it’s important that we are able to support our customers and provide them with nutritious, organic foods and helpful wellness advice.

“We have improved our brand and on-pack messaging to communicate the benefits of each product and this is complemented by new, modernised and vibrant packaging. Our logo has also been updated to highlight the authentic plant-based, natural credentials of Linwoods.”

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Looking to the future, John hopes to branch out furtherby launching new products into other world markets.

He added: “We have continued to invest in and grow our health food business in recent years and have experienced considerable growth in recent months.

“We have also increased our focus on export markets building our brand and developed markets in numerous European countries including the Republic of Ireland, United Kingdom, France, Spain, Italy and the Netherlands.

“In 2019, we successfully launched a new range of Multiboost Milled Organic Hemp seed blends, in France and Spain and are set to launch these nutritious products in the rest of the market this summer.”

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Linwoods is also committed to enhancing people’s health and wellbeing through plant based foods.

“We have further plans to bring new, exciting, natural and nutritious food to the market and we are confident that the company is well placed to continue to achieve further growth in the years to come,” John concluded.

The family-owned company, based in Armagh, has a growing portfolio of products including nutrient rich seeds, nuts and berries that are cold milled to protect the health properties and to enable the body to better absorb the nutrients within them.

The range can be added to any meal for an instant nutritious hit from overnight oats to soups and salads.

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To find out more including delicious recipes go to https://linwoodshealthfoods.com/uk/

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Related topics:John WoodsNorthern IrelandBarrett