'Mega expensive': Northern Ireland shopping centre named UK’s worst for parking in new festive study
Despite praise for its shops and atmosphere, a study of 34,000 Google reviews finds Belfast’s Victoria Square tops the UK for parking complaints during the festive rush
Belfast shoppers are facing the toughest parking experience in the UK this Christmas, according to new analysis of more than 34,000 Google reviews.
Victoria Square has been named the UK’s most complained-about shopping centre for parking, with 67.7% of parking-related reviews rating the experience negatively.
The study, carried out by Leasing.com, examined reviews mentioning “parking” across 50 of the country’s largest shopping centres.
While many reviewers said they loved Victoria Square with its great shops, restaurants and festive atmosphere, rising parking charges emerged as the main source of frustration, with many describing the cost for a few hours as “mega expensive”.
With money tight and many people still opting to shop in person, December’s surge in footfall puts extra pressure on city-centre car parks, particularly at busy spots like Victoria Square. However some shoppers warn steep charges could see them take their custom elsewhere.
Victoria Square topped the UK list for negative parking sentiment, followed by:
Victoria Square, Belfast – 67.70%
Grand Arcade, Cambridge – 66.59%
Whitgift Centre, Croydon – 62.26%
Manchester Arndale – 61.52%
Trinity Leeds – 56.83%
The findings don’t suggest shoppers should avoid these destinations, but rather that planning ahead — arriving early, choosing quieter times, or using public transport — may ease the stress of a Christmas shopping trip.
Mike Fazal, CEO at Leasing.com, said: “A smooth arrival gets you in the Christmas spirit, but a stressful one can knock the shine off before you’ve even stepped inside.
"Our analysis shows how differently centres can feel to drivers at this time of year. By understanding what to expect, drivers can plan ahead —whether that means travelling earlier, choosing a quieter day, using public transport or sharing lifts to reduce congestion.”
For Belfast, the study adds to ongoing discussions about city-centre accessibility, with many shoppers calling for clearer pricing, improved public transport incentives and more affordable parking options during peak seasonal periods.