Molson Coors agrees partnership with BrewDog in Northern Ireland
With immediate effect, Molson Coors, which has direct sales and marketing operations offices in Belfast, has the exclusive rights to distribute, sell and market BrewDog products within Northern Ireland for both the on and off trade.
As consumer tastes change, Molson Coors continues to invest in championing choice and this new partnership with BrewDog is another exciting addition to Molson Coors’ growing portfolio of beers in Northern Ireland.
Molson Coors already produces some of the most beloved and iconic beer brands ever made. However while the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle.
Their growing beverage portfolio includes the premium Czech Pilsner Staropramen, the newly launched lighter tasting Pilsner, Pravha, and Belgian-Style Wheat Ale, Blue Moon and much more.
The partnership will add further depth to Molson Coors’ offering in Northern Ireland, which also includes other long established and loved brands such as Coors Light and Carling.
The partnership will see BrewDog’s Punk IPA available on draught in pubs and bars across Northern Ireland, with a broad range of packaged products such as Punk IPA, Elvis Juice, Punk AF, and Dead Pony also available for consumers to purchase in off-licences.
Speaking about the partnership, Jordana Busby, Customer Director, Molson Coors Northern Ireland, said: “We are delighted to announce this new partnership with BrewDog that will see Molson Coors bring their exciting range of products to consumers in Northern Ireland.
“We both share a passion for bringing great tasting beers to consumers, so BrewDog is a natural fit within our growing portfolio of premium beverages.
“At Molson Coors, our mission is to improve the consumer experience by championing choice, which means we must have exciting brands in our portfolio, such as BrewDog, that deliver for our consumers no matter the occasion, in their local pub, with a meal at home, or in a city centre bar or restaurant.”
Gordon Buchanan, Regional Manager Europe, BrewDog, added: “At BrewDog our mission has always been to make other people as a passionate about great craft beer as we are. That ethos is not only rooted in the DNA of our team and brand, but also in our partners.
“We want to work with those who offer quality and choice for consumers, with premium products that disrupt the category and change the way people think about amazing beer.
“The partnership with Molson Coors gives us the chance to do just that - shorten the gap between our beer and the people who want to drink it.”
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