Morrow Communications strikes gold with an award

Creative communications agency Morrow Communications has been awarded the Public Relations & Communications Association (PRCA) ‘gold’ badge standard, the only consultancy in Northern Ireland to hold the top accreditation.
By Claire Cartmill
Published 31st Mar 2021, 17:00 BST
Director Claire Bonner is pictured with recent recruits Orlaith Strong, Sinead Armour and Dominic Lyttle as the company celebrates being awarded the PRCA ‘Gold’ badge standardDirector Claire Bonner is pictured with recent recruits Orlaith Strong, Sinead Armour and Dominic Lyttle as the company celebrates being awarded the PRCA ‘Gold’ badge standard
Director Claire Bonner is pictured with recent recruits Orlaith Strong, Sinead Armour and Dominic Lyttle as the company celebrates being awarded the PRCA ‘Gold’ badge standard

The gold standard has been awarded to a small group of elite agencies in the UK who have maintained the Communications Management Standard (CMS) accreditation - the internationally recognised hallmark of excellence - for five years or more.

Holywood-based Morrow Communications has held the CMS standard for over a decade.

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Peter Morrow, Managing Director of the 30-strong team at Morrows, said: “This gold standard achievement is testament to the service and professionalism we bring to our clients. The past year has thrown into sharp focus just how important these attributes are. From hosting all-island virtual conferences and filming videos remotely, to delivering innovative digital strategies and providing crisis support, our team has continued to deliver award winning service and campaigns for clients throughout the island of Ireland, GB and beyond.

“We are an incredibly talented and innovative team and are proud to be the only Northern Ireland based consultancy to reach the PRCA gold standard.”

PRCA Director General, Francis Ingham MPRCA added: “The CMS is recognised globally as the benchmark of professional practice in public relations. The fact that Morrow Communications have held CMS accreditation for more than ten years is testament to the organisation’s commitment to ethics and professional standards.

“In conjunction with the new standard, the PRCA has launched our #HireaPRCAMember campaign. This emphasises the importance of professional standards and ethics, and how working with accredited PRCA members is the best way to ensure a business’s reputation is in safe hands.”

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With offices in Holywood and Dublin, Morrow Communications represents some of Ireland and the UK’s leading brands and organisations including ASDA, Moy Park, Translink, Dale Farm, InterTradeIreland, Devenish, Fujitsu, Mutual Energy and Safefood.

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Related topics:Northern Ireland