'Most sales professionals already know what they should be doing': Business leaders gather as Northern Ireland expert launches guide on driving long-term sales performance

Business leaders and industry professionals gathered at the iconic Custom House Belfast for the official launch of 66 Days to Sales Success, the new book by leadership and sales expert Maire Nawaz.

The event brought together senior leaders, entrepreneurs and sales professionals from across Northern Ireland to explore the critical role of habits, mindset and consistency in driving sustainable commercial performance.

66 Days to Sales Success is a practical, habit-based guide designed to help sales professionals move beyond short-term motivation and embed the daily behaviours that underpin long-term results. Built around a structured 66-day framework, the book encourages readers to focus on small, repeatable actions that build confidence, discipline and measurable success over time.

Speaking at the launch, Maire shared insights into why many sales strategies fail at the point of execution: “Most sales professionals already know what they should be doing. The challenge is not knowledge — it is consistency. This book is about helping people build habits that stick, even when the pressure is high.”

The evening also featured a live Q&A session hosted by Claire Guinness, CEO of Belfast Chamber, sparking thoughtful discussion around leadership mindset, accountability and performance in today’s competitive business environment.

In keeping with the book’s emphasis on purpose-led leadership, £600 was raised on the night for Marie Curie and Foodstock, supporting end-of-life care and food redistribution initiatives across Northern Ireland.

Maire Nawaz is founder and managing director of Beecome More, a leadership and sales development company delivering transformational programmes for leaders, senior managers and sales teams.

She has worked with organisations across multiple sectors, helping individuals and teams strengthen communication, mindset, leadership effectiveness and commercial performance.

66 Days to Sales Success reflects a growing shift in sales development towards behavioural change and sustainable capability building, rather than short-term tactics or pressure-driven approaches. The book is now available on Amazon and is designed to be practical, accessible and immediately applicable for sales professionals, business owners and leaders committed to improving performance through consistent daily action.