New NI green energy supplier ‘bright’ launches creating 20 jobs

Having successfully launched in the Republic of Ireland in July 2020 the company now wants to add to its growing all Island customer base.

Providing 100% green, affordable electricity, bright arrives with the lowest cost standard variable rate tariff on the market.

The venture has been founded by energy entrepreneurs Ciaran and Stephen Devine in partnership with Maxol, Ireland’s largest family-owned forecourt retailer and aims to simplify the way customers manage their energy bills.

Here’s what sets bright apart:

One single variable rate tariff: bright’s one simple tariff makes charges and bills easier to understand and keeps things simple for customers. It tracks the wholesale cost and other energy costs so that when prices fall, savings can be passed on to bright’s customers quickly.

100% green electricity: bright offers only 100% green electricity, sourced from renewable generators. Initially supplying electricity, bright will enter the gas supply market over the coming months.

No tie ins or exit fees: bright wants its customers to stay for the right reasons, so you will not be tied into a long-term contract and there are no exit fees if you do decide to leave.

Technology: bright wants to provide the best customer experience on the market. It has developed unique software used in the ‘bright App’, where customers can submit a meter reading and manage and track usage and costs. This means no billing surprises.

Successfully navigating the challenges of the coronavirus pandemic, bright launched in the Republic of Ireland in July 2020 and since then thousands of customers have switched supplier to join the growing bright community.

Ciaran Devine, Chief Executive of bright, said: “Households in Northern Ireland can now switch away from expensive, overly complicated bills to a simpler, less costly and more sustainable solution with bright. Our entire approach is based on what’s best for our members and for the planet. We offer green, affordable electricity that’s fair for all. We don’t see why it should be any more complicated than that. Bright’s electricity is sourced from renewables and we have one simple standard variable rate tariff with no tie ins or exits fees, meaning all our customers receive our best price. It’s a critical time as we face the challenges of climate change, but people shouldn’t have to pay more to do good; and with bright they don’t have to.

“A huge part of our focus has been on creating a user-experience like no other. We’ve all seen recently how technology can make our lives easier - bright is another example of this. Our specially designed app gives our customers more control over their bills and will save them time and money.

“At bright, we’re offering something different to anything else on the market. This is energy supply in a digital age that benefits customers and protects the world around us. We’re confident that for anyone who joins the bright community it will be their last switch.”

Brian Donaldson, CEO of The Maxol Group added: “Renewable and sustainable choices have been central to Maxol’s operations for many years and when it comes to environmental initiatives, 2020 has been our most prolific. At Maxol we want to make the greener choice the easier choice for all our customers and the launch of bright is one of a number of programmes that tangibly demonstrates our commitment to the environment. Maxol is a family-owned business. Partnering with another family business of similar values has culminated in bright, an exciting new entity with a real focus on sustainability and the future proofing of our planet for current and next generations. A move into renewables is part of Maxol’s diversification strategy and today’s launch is a sign of our long-term intent.”

For information on bright and to make the switch, visit www.brightenergy.com

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